Cole Hauser’s Yellowstone character Rip Wheeler has become enormously popular over the five seasons of the highly rated show that just seems to get bigger as the years roll on.
And now the former Good Will Hunting star is parlaying some of his cowboy charm into bigger fame in the fashion world.
This month Cole has become the face of Lucky Brand’s holiday collection.
And 48-year-old Hauser – who is married to Sweet Valley High actress Cynthia Daniel – talked to DailyMail.com exclusively about his new venture.
‘I’m hoping to bring back a bit of that old school denim western style,’ offered the star.
‘I love jeans and I like mine with a bit of stretch to them. I also loved the green suede jacket that I wore in the shoot. It’s got a really, cool old school feel to it.’
And he also shed some light on his idyllic upbringing in Santa Barbara, California with his film producer mother Cass Warner.
What Cole likes most about Lucky Brand is the products are made really well.
‘I have always admired the authenticity and quality that Lucky Brand brings to their products,’ Cole told DailyMail.com.
‘I’m excited to be associated with a brand whose legacy span decades and continues to represent the true spirit of American craftsmanship.’
The brand was founded almost 40 years ago in California by Gene Montesano and Barry Perlman. Lucky Brand specializes in iconic American style, with a focus on vintage-inspired denim.
Then he told a story about his own childhood while growing up in Santa Barbara.
‘When Lucky Brand was new I got a great pair of jeans. I used to skate and surf back then and they were the only pair of jeans that I had for the winter time, so of course I wore them out at the knee,’ he said of time spent in the seaside town.
‘I asked my mom if we could get patches to put on the knee. She said no, no, we’ll make them into shorts. So she cut them and I ended up wearing them as shorts for the summer.’
Cole has curated his favorite Lucky Brand pieces as part of ‘Cole’s Picks.’
This partnership is the first step of a larger alignment between Hauser and Authentic Brands Group, who announced his future work with not only Lucky Brand, but The Frye Company.
Cole is one of the top stars of Yellowstone. The series, starring Kevin Costner, will likely wrap its final season, season five, next year.
This comes after Cole announced in August his work with the Free Rein Coffee company.
The actor shared shots of himself in a cowboy hat holding a branded Free Rein Coffee mug, along with another shot of him on a horse.
‘I’ve grown up around cowboys my whole life. And I can tell you, there’s nobody on Earth who works harder,’ Hauser began in the caption on his Instagram post.
‘I’m proud to announce that I’ve decided to start a coffee company inspired by these men and women who wake up before the dawn. Not because it’s easy, but because it’s hard,’ the actor added.
‘Free Rein is for anyone who gets up and works like a cowboy, gets up and chases a dream, or gets up and just feels like having a damn good cup of coffee,’ he continued.
‘So get up and get after it. Dreams don’t work unless you do,’ Hauser concluded, while adding more details in a comment.
‘Hey all, The merchandise and Coffee will be available this fall! Looking forward to y’all tasting it,’ Hauser said.
He also directed fans to the brand’s website – FreeReinCoffee.com, where fans can enter their email to sign up for more updates about the brand.
The actor made headlines back in May for his work with Special Operations Warrior Foundation, ‘a charity that provides scholarships to children whose parents have died in the military.’
‘I’m a big fan of second chances. You know, for kids when they lose a family member, it’s a huge loss for them,’ Hauser told CBS News in May.
‘Maybe it’s just my way of serving. You know, this country, the soldiers, their families,’ the actor added.
Hauser started working with the organization 20 years ago and in that time more than 1,100 scholarships have been distributed.
He made private visits to Walter Reed Medical Center as well, building personal relationships with gravely injured service members.
Hauser described forming a friendship with a triple amputee.
‘I walked in and I [said], “God, you look like a rat’s ass,” but it got him to smile, you know?
‘And then we would start talking and it was just, you know, it broke the ice,’ Hauser shared.