No Netflix series besides Bridgerton has more than one entry on Netflix’s Most Popular English-Language Series List. Shondaland’s Regency-era romance now has three, with Season 3 pushing down Baby Reindeer to enter the list at No. 10 with 91.90 million views half-way through its initial 91-day window. It joins Season 1, which is at No. 4 with 113.30M views and Season 2 at No. 9 with 93.80M views.
“We are grateful for the incredible response Bridgerton has received from fans all around the globe,” the series’ executive producer Shonda Rhimes said. “Shondaland is so proud that audiences far and wide have connected with our storytelling and the Bridgerton world we have built. We look forward to bringing more of this beloved universe to screens for years to come.”
Bridgerton has currently been renewed through Season 4, and Rhimes has said that she and her team have talked about the future through Season 6 or Season 7. (There are eight books in Julia Quinn’s Bridgerton series, on which the show is based.)
Rhimes shook up the TV business when she left her longtime home at Disney in 2017 for a mega overall deal at Netflix. All five seasons of Shondaland series released under the deal to date — Bridgerton seasons 1-3, prequel Queen Charlotte: A Bridgerton Story as well as another limited series, the contemporary true crime tale Inventing Anna — have spent time on Netflix’s Most Popular List. Queen Charlotte entered it July 23, 2023 at No. 10 with 80.30M views and remained on it for 28 weeks, with its final tally at 81.3M views; Inventing Anna landed on the list in March 2022 under a different methodology. Next up for the company is the White House murder mystery series The Residence.
Bridgerton‘s third season also extended the series’ status as a pop culture phenomenon which it claimed virtually overnight when it launched Christmas Day 2020 as a much needed respite from Covid.
In the 45 days since the debut of Bridgerton‘s S3A, the romance drama has amassed 5.7 billion owned impressions, making it Netflix’s second-most talked-about series or film behind only Stranger Things 4 and ahead of Wednesday, the No. 2 and No. 1 shows on Netflix’s most popular English list. Over that period, the social footprint of the show and its stars also grew by double or triple digits as did sales of Romancing Mister Bridgerton, on which the new season is based. (a 626% increase between the week before the S3 trailer launched and the week after S3 launched, according to Bookscan.)
The halo effect extended to the Season 3 music, with Vitamin String Quartet’s renditions of “Happier Than Ever,” “Cheap Thrills” and “Dynamite” as well as the original songs all spiking on Spotify as much as +11,000%. The cover of Pitbull’s “Give Me Everything,” used in the famous carriage scene, has gone viral on TikTok, reaching No. 1 on the Global Spotify Viral Chart 13 years after its original release.
Supported by the biggest promotional campaign in the series’ history with red carpet premieres and immersive fan events in 10 countries around the globe, Season 3 also helped Bridgerton solidify its transformation from a TV title to a lifestyle brand with new product partnerships, including food (Ladurée, Bauducco, La Romana), beverage (International Delight), pet accessories (Maxbone), home decor (Ruggable), beauty (Kiko Milano, Risque), fragrance (Bath & Body Works), fashion (Hot Topic, Liverpool, Selkie, Tesco) and lifestyle (Izzy & Liv at Target, Primark). They join such Bridgerton partners as Williams Sonoma, Allure Bridal, The Knot and fabric house Liberty.
DYI Bridgerton styles also have been on the rise, with Pinterest searches for “Bridgerton tea party” recently surging +622%, “Bridgerton aesthetic” +359% and “Bridgerton outfit” +239%.