Let’s be honest, who doesn’t love Rip Wheeler from Yellowstone? The lead ranch hand is a cornerstone of the show, known for his quiet demeanor, tough as nails capabilities, and heart-warming love story with Beth. Well, that and his black Filson Short Lined Cruiser Jacket, dark Oliver Peoples Clifton sunglasses, and perfectly fitting jeans. Beyond his demeanor, there’s one thing you can catch Rip with in almost every episode of Yellowstone: A cup of coffee. And now, Cole Hauser (the actor behind the beloved character) has launched his very own coffee brand.
Enter: Free Rein Coffee Company. The cowboy-inspired coffee company is rooted in 25 years of roasting experience and is all about eliciting images of the American Dream. With six different blends offered in whole beans, grounds, and single-serve pods, Free Rein aims to bring bold flavors to kitchens and campfires near and far.
“With Free Rein, we’re not only crafting a premium coffee experience, but also paying a heartfelt homage to the American Dream,” Cole says. “As a nation built on dreams and aspirations, we want to inspire the go-getters, the dreamers, and the believers to fuel their pursuits. Just as the American Dream knows no boundaries, we aim to exceed expectations and create a legacy of our own—one that is deeply connected to our roots and the core values that shaped us. I am so excited for everyone to finally have their hands on this coffee!”
The company will donate a portion of their sales to Special Operations Warrior Foundation, a nonprofit that supports Special Operations Personnel and their families.
Free Rein Coffee is now available online. 12-ounce bags start at $15.99. Some of the much-anticipated flavors include American Dirt (Cole’s signature dark roast blend), Heavy Spur (a high caffeine blend), Branded (a fiery blend of cayenne and cinnamon), and Homestead (a balanced, subtle blend). In addition to coffee, Free Reign sells lifestyle merchandise so you can not only sip like Rip, but dress and accessorize like him, too.