Yellowstone actor Cole Hauser has collaborated on a new collection with Lucky Brand.
And DailyMail.com has an exclusive look at his photo shoot which sees him in jeans and jackets while in Montana.
‘I’ve been a fan of Lucky Brand since 1990,’ said Hauser in a statement shared with DailyMail.com.
‘I firmly believe that what you wear should tell a story about who you are,’ added the Santa Barbara native.
‘That’s the spirit behind every piece in this collection. I wanted to reflect the grit and authenticity of the American West but also offer modern versatility for everyday use.’
Lucky Brand also let DailyMail.com know that the 20-piece collection will appear ‘during key moments throughout the new season’ of Yellowstone. The show returns on November 10.
Hauser also said the collection reflects on his connection to nature.
The launch marks the next chapter in Cole’s growing relationship with Lucky, ‘a natural pairing that celebrates their shared passion for quality craftsmanship and timeless American style,’ the press release stated.
Renowned for his versatile acting roles, most notably that of ‘Rip’ in the groundbreaking series, Yellowstone, the collection launches just in time for the final season debut of the show.
Hauser was announced as the face of Lucky Brand in Nov. 2023.
This is the first product launch stemming from the partnership. The Lucky Brand x Cole Hauser collection will be available at luckybrand.com and select retailers from Oct. 10. Prices will range from $39-$499 and sizes will range from S-XXL.
Yellowstone will make its much-anticipated return on Sunday, November 10 at 8pm ET/PT.
Yellowstone chronicles the Dutton family who controls the largest contiguous cattle ranch in the United States.
Amid shifting alliances, unsolved murders, open wounds, and hard-earned respect – the ranch is in constant conflict with those it borders – an expanding town, an Indian reservation, and America’s first national park.
Yellowstone is co-created by Taylor Sheridan and John Linson.
Executive producers include Linson, Art Linson, Sheridan, Kevin Costner, David C. Glasser, Bob Yari, Stephen Kay, Michael Friedman, Christina Voros and Keith Cox.
The series is distributed by Paramount Global Content Distribution.
Yellowstone premiered in 2018 and has since attracted as many as 10 million viewers.
On the show, Kevin Costner plays John Dutton III, who fights to save his ranch; he has been compared to a Godfather character because he uses murder to keep his businesses and family together.
The show needs an ending, but there has been talk that Kevin was too busy or wanted too much money or wanted too much say to get it done.
Now there is a talk of a sixth season of Yellowstone.