On Thursday, the Authentic Brands Group-owned (ABG) denim brand unveiled the men’s collection designed by Hauser. Imbued with utilitarian features and Hauser’s personal style, the 20-piece collection reflects Lucky Brand’s signature reinterpretations of classic Americana.
Western and outdoor influences are seen throughout the men’s collection. A denim jacket lined with faux shearling and an indigo quilted shacket are among the highlights. The collection offers plaid button-down shirts, corduroy work shirts and Henley tops.
A trio of graphic tees feature the sayings “Quality has no finish line” and “Get up and get after it.”
The line also includes key outerwear pieces, including a black leather A-2 Flight jacket and M-65 field jacket in “four leave clover” green.
The collection is available at luckybrand.com, Dillard’s and Macy’s. Prices range from $39-$499 and sizes range from S-XXL.
“I’ve been a fan of Lucky Brand since 1990,” Hauser said in a statement. “I firmly believe that what you
wear should tell a story about who you are. That’s the spirit behind every piece in this collection. I wanted to reflect the grit and authenticity of the American West but also offer modern versatility for everyday use.”
The launch marks the next chapter in Hauser’s partnership with Lucky. Last November, ABG announced the actor would serve as an ambassador for Lucky Brand and The Frye Company. Hauser starred in Lucky’s holiday campaign, followed by Frye’s Spring/Summer 2024 campaign. His collaboration with Frye launched last week.
Hauser plays Rip Wheeler on the hit Paramount Network Western drama series. The final season of “Yellowstone” will air on Nov. 10.